Augmented reality (AR) is no longer just a futuristic concept from science fiction movies. It's rapidly evolving into a powerful tool that businesses can use to improve their bottom line. By superimposing digital information onto the physical world, AR can enhance customer experiences, boost sales, and streamline operations.

The physical and digital worlds are no longer isolated realms. Consumers crave seamless experiences that weave between both, blurring the lines and creating something entirely new: phygital experiences. And in this exciting convergence, Augmented Reality (AR) takes center stage.

The year 2024 promises to be a pivotal year for Augmented Reality (AR) and Virtual Reality (VR). As these immersive technologies continue to evolve and find new applications, developers are constantly on the lookout for the best tools and technologies to bring their visions to life.

The streets were teeming with zombie-eyed wanderers, smartphones held aloft, chasing elusive Pikachus and Charmanders. That, my friends, was the phenomenon of Pokémon Go, the game that single-handedly launched Augmented Reality (AR) into the mainstream